Tomorrow is the first day of Winterlicious presented by American Express. Today the City of Toronto released statistics from the latest Ipsos Reid survey results indicating that the program is a boon for business and more popular than ever with diners and restaurants.
"This year we are anticipating that over 500,000 meals will be served during Winterlicious and Summerlicious, putting $24 million directly into the city's restaurant industry," said Mayor Ford. "The 'Licious events are fantastic, with most restaurants seeing nearly a 30 per cent increase in customers and revenue."