FOR IMMEDIATE RELEASE
TORONTO – Residents, community groups and local elected representatives unveiled the street sign for the newly named Luella Price Lane at a special ceremony today in the Gerrard-Greenwood area.
“I am so pleased to join the neighbourhood in celebrating this great Torontonian and the rich history of Leslieville's Black community,” said Toronto-Danforth City Councillor Fletcher.
In 1910, Black Torontonian Luella Price welcomed a handful of other local Black women to her home at 6A Redwood Avenue to form the Eureka Club, the oldest Black women’s organization in Ontario, when it celebrated its 70th anniversary in 1980.
Adopting the motto “not for ourselves, but for others”, they served their community by offering aid and support to low-income Torontonians.
Born into slavery in Maryland, Luella and her husband Grandison moved to Canada in 1875, eventually settling in the small but significant Black community in the Gerrard-Greenwood area.
Fletcher was joined today by residents, the Leslieville Historical Society, Ontario Black History Society, East York Historical Society, Leslieville BIA, Toronto-Danforth MPP Peter Tabuns and Public School Trustee Sara Ehrhardt to officially welcome Luella Price Lane, which runs between Greenwood and Redwood Avenues north of Gerrard.
Joanne Doucette of the Leslieville Historical Society and residents of Gerrard-Greenwood began a campaign in 2017 to name this laneway after Luella Price.
“Thank you to Joanne and the Leslieville Historical Society as well as all those in the community, for all your advocacy and work to make Luella Price Lane a reality,” said Fletcher.
Fletcher supported the laneway naming, successfully securing city approval earlier this year, after Joanne and the community encountered complications with city rules and pandemic-related delays.
“I was pleased to work with Joanne and neighbours to have the city approve the lane naming, ensuring Luella is permanently recognized in the community and city she served,” added Fletcher.
-30-
Media inquiries: [email protected]

Councillor Fletcher and community members unveil the new street sign for Luella Price Lane on July 4, 2025.

Luella's home at 6 Redwood, which still stands today.

Early picture of Eureka Club Members.