“This would make the Danforth an even greater street than it is now — a greater Avenue,” said Fletcher following the vote. “It's about seven kilometres we need to study — that includes five business improvement areas. The co-ordination would be immense.”
The study would be looking at the health of the commercial strips along Danforth through the city's Economic Development Department, at the same time as it studies road safety through the city's Transportation department.
City planners, meanwhile, would look at land use planning between Broadview and Coxwell Avenue.
Fletcher said that the retail strips along the Danforth will be facing particular challenges as more shoppers turn to e-commerce to fulfil their needs.
Fletcher said she brought the proposal for the co-ordinated study forward now because she worried that the long legislative hiatus during the municipal election could mean that the issue might fall off council and city staff's radar.
She said that when the study gets underway, it will be important to engage both the residential and business communities along the stretch.
“This has to have a really big public involvement,” she said. “It's not going to be a small study or a small planning study.”